Never A Day Without Social Media

Spredfast’s presentation on social media was insightful and a real eye opener. Not only to our marketing class but also to the American Marketing Association’s audience. I realized, midway through the presentation, that the people on the other end were less experienced in social media than myself. Social media is now part of the marketing mix and is quite frankly moving it’s way up to most important. Along with that, it’s important to use a mix of different networks to make a real impact. With each program and network must be a well thought out objective. The last main point that was projected is that there is also an increasing need for scalability.

Marketers are using social media for more than one purpose, driving sales and making money is obvious but there are other benefits as well. It is so beneficial to build awareness about your brand through reaching out to new audiences through different networks to drive traffic to your company website or affiliated. Keeping customer service in mind, getting involved with them through responding and interacting with them and encouraging employees to do the same. Promoting events doesn’t get much easier than with a free twitter or facebook or mostly any social site. Getting people involved and excited about an event will increase participation through notifications and alerts. Using these social media websites can prove one of the best ways to create anticipation for new product launches and can offer that to large audiences. People are unaware how influencing these brand or product social media outlets are towards them, and marketers need to realize how effective they can be towards unknown opportunities. When you engage with the consumer through social media, your not directly advertising, your creating a trusting relationship that is going to drive brand awareness and loyalty.


The power point talked a lot about Toms Shoes Company because they have become one of the most well known shoe brands that actually have a story. People have nothing bad to say about the company because they are saving the world (in the eyes of the consumer). They have actively used all networks of social media to drive traffic from their website and to their website, there is links to sign up for newsletters, they have a blog that is very interesting and quite frankly they can be looked up to for admiration.

Toms creates a movement that consumers can be passionately involved in. It becomes more than buying a product when there is a story behind it that you can be proud of. They promote and created one day without shoes to create awareness about a bigger problem that Toms Shoes is trying to conquer.


The presentation broke down into simple terms how and why to use these social media websites to benefit your company and it is one that i definitely will remember. Social media is evidently making a huge impact in the business world and i feel that it will become one of the most important ways of marketing. Spredfast wants marketers to realize that there is no way around social media, and that if you dont evolve you will die out.


team rachel and terrance