After visiting the lugnet site it was not that easy to navigate but the overall purpose of this site is to help Lego fanatics build their masterpiece. This site has several functionalities and helps their members through forums, guides, and several links to websites that members could find useful when constructing a Lego piece.
People that may be attracted to this site take building with Lego pieces very seriously. They take pride in their work and want to share it with people that really appreciate the time they put into their creation. A site like this would make these people feel more comfortable as opposed to Facebook where they would receive more unwanted attention. Some people although they take pride in building Lego pieces may want to remain anonymous to the public and this web-site will allow that. Being on Facebook would expose them to more people and could cause anxiety for them.
Some of the topics discussed seem like advertisements, while others just discuss members’ passion. Seeing as how this site has not been updated since May I would assume that its community is not very strong and has lost its direction. In order for a community to succeed there must be constant engagement which this site has failed to do.
A key feature of this community is the lack of banner ads and advertisements of any kind on the edges of the screen or in pop-ups. Some of the conversation topics are basically advertisements, but they are announcements about new Lego products and things of that nature so community members likely find them unobtrusive.
Companies such as Hobby Town or Revell could benefit from advertising within this community because people that build with Legos as a hobby are likely to have other hobbies such as model car building. By limiting the advertisements to products or services likely to be relevant or of interest to existing community members, firms can capitalize on a centralized location for potential consumers to be reached as well as avoid being ignored or viewed as obtrusive because of the relevance of the product.
