openforum.com
Openforum.com is a community for small business owners to meet and share ideas. Under the title is states "Powering Small Business Success." It is clear that powering small businesses and providing information for the success and growth of small businesses is the purpose of this community. The site in not so different from many other small business sites. One thing that is unique to the site is it does not participate in advertisement as much as other sites that have similar characteristics.
The reason so many people engage in this site compared to facebook is rather simple. Small business owners want to know how to create and manage a successful business. This site allows them to gain the knowledge it takes to manage and grow a small business. It also allows them to connect with other business owners in the same category. The connections lead to secrets in the industry that have led to success.
The traffic to this site include business owners, future entrepreneurs, and business analysis experts. Inside the site, the discussion includes a variety of topics ranging from business information to success factors that lead to better business decisions. The sharing of information among the users links back to all of the factors briefly discussed above.
As stated above, openforum does not use advertising on the site. This shows just how powerful the site has become. The users of the site are visiting and actively participating because the information gained from the site is so useful, there is no room for advertising.
This site is aimed at small business owners. A business that could benefit from a similar community would be Academy Sports and Outdoors. Academy could use this site to learn about online selling. Academy competes with Wal-Mart, Cabellas, Bucks, and other sports and outdoor related organizations. They could learn how to compete online more efficiently and increase their presents in the mind of consumers using online sources.
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