Lugnet.com
This site is dedicated to Lego enthusiasts around the world. Lugnet is not just a community of people that talk about how to build certain things or even show pictures on exactly how to complete any of the cool Lego builds that have been displayed in the past. Lugnet is a community that talks about anything and everything someone could think of that is Lego.
First, the site is un-exciting. It is very drab and there are no visual clues or ideas on where to go. One would hope to see lots of cool pictures or find cool ideas on how to build cool and amazing structures, but finding a photo on this page is doesn’t appear promising. The Page is broken down into sub-pages and/or topics. If someone wants to talk about the color of Lego’s then they go to the color page. If someone wants to talk about U.S. products, they would go to the U.S. page. Lugnet really seems more like a collection of links to discussion pages, and not much else.
The main difference between this site and face book is that this site is dedicated to Lego’s and mainly Lego’s. There were a few announcements for the avid fans to see events that are in the near future, but in general it was all a huge bore fest. The main reason fan’s gravitate to this site is because they are attempting to fill the void that face book leaves. Face book really is more the casual friend site, where people connect to others for general purposes. Mostly it’s people that someone knows or has met in their lifetime. Lugnet fills the void by allowing people to meet people they have never met that share a slight or more than likely a huge addiction to colored blocks that snap together.
This site has few ads, and those ads are for Lego’s. Actually they are not ads at all, but in fact they are more links to other websites that sell Lego’s. The ads are not appealing and in no way seem to be attempting to suggest new Lego products.
Loc-tite, is a glue company that could run ads in this web community. They have their version of superglue and the ads could be geared around helping users preserve all of their hard work. Most people, once they complete an awesome build, would want to preserve all that time and energy. Loc-tite could place an ad showing Lego builders how to keep it together. (pun intended)
Yuck Fu II
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